Increasing quilt artists’ visibility on the WWW
It is difficult to be noticed in cyberspace. Most artists do not possess the knowledge or time needed to create and maintain an effective web presence. Very few understand the complexities of search engines. Internet communities are a great way to raise visibility on the Internet and attract search engines. Increasing quilt artists’ visibility beyond various quilters’ social networks is one of the goals of this blog.
co-ordinating decor
The global reach of the Internet is an essential addition to the artist’s promotional marketing efforts. Quilt artists want their art to be seen by that one in a hundred browsers who actually intends to make a purchase for their office lobby or to enhance their home decor. We may not like the idea of a buyer who wants a brown quilt to match their brown walls, but that’s the client we must attract to make sales. So what do we have to do?
We have to make relevant, attractive and effective websites and blogs. We have to generate the traffic statistics. Through excellent informational blogs we can share ideas about successful commercial practices in the art business. Influential blogs such as Fine Arts Views have been sharing art marketing experiences for several years. Fabric artists can now tap into “new thinking” marketing advice which in the past we thought we didn’t like or want to take.
Contemporaryquiltart.org has been established and is being developed to provide a commercial balance to the quilt artist’s creativity. By collectively promoting ourselves on the Internet we optimize important search engine criteria:
- Heightened relevancy on a very focused topic – quilt art,
- Directly increase traffic to our websites,
- Increase the web links to all our websites
- build community.
Navigating the evolving Internet sphere requires continual learning, adjusting and work. There will likely be rewards we cannot imagine, let alone predict. Changes in technology happen so rapidly they appear to be happening “on the fly” and by the time we start to get comfortable with the new stuff, others are miles ahead of us.
Staying as current as possible is our best option. Our growing list of Internet Skills posts is appropriate for anyone.
This blog posting is our opinion, and it may not be the way you approach finding clients and commission work.
